Case Studies
Business, Leadership & Career Coaching Case Studies
This is what happens when strategy meets the right support.
From side business to full-time founder
See how founders turned an idea or a side business into something they could run and grow.
Explore Business CoachingHannah G.
Hannah Goetz Organizing · Wellness
The situation: Hannah was building her organizing business while working full-time.
The outcome: We worked on her sales strategy, contracts, and day-to-day processes. Hannah left her corporate role to run the business full-time and went on to hire employees.
Jeremy G.
Coaching · COO turned Founder
The situation: A corporate executive wanted to launch his own practice while keeping his existing role.
The outcome: Launched his coaching business and website while keeping his corporate role.
Paige B.
Surf City Hydraulic Engineering
The situation: An established founder who needed clarity and a stronger digital presence to grow.
The outcome: Refined operations, raised prices, and optimized her digital presence.
Jennifer M.
Bad Taste · Chef & Artist
The situation: Jennifer wanted to stabilize her sole-proprietorship and take herself more seriously as a business owner.
The outcome: Implemented systems for everything, built stronger contracts, and got comfortable asking for more money.
Elizabeth G.
Nobody's Banana Publishing
The situation: An author who needed strategy to turn her creative work into a real publishing venture.
The outcome: Wrote and published 2 books, went on 2 book tours, including one international. She built the business infrastructure behind her creative vision.
Michelle S.
Co-Founder · 10-Year Wedding Planning Business
The situation: A co-founder with over 10 years in business, facing the pivotal question of what comes next. Needed dedicated space and strategic guidance to think clearly about the future of the business.
The outcome: Through two half-day intensive sessions, gained clarity and direction. Sami created space to think deeply while pushing past the safe answers to get to what was really at the core. Left with renewed purpose and a clear next chapter.
"She has an amazingly calm presence but pushes back when an answer was safe, allowing us to really push into finding out what is at the core. The time spent was well worth the cost and time we invested."
E-School Accelerator · Zero to Launch
Lauren R. · Career Coach
Launched and secured first 2 beta clients.
Miranda F. · Pet Supply
Niche clarity, built systems, landed first paying client.
Aleksandra K. · Psychologist
Pricing defined, website built, clear revenue plan.
From promotion to leading with confidence
A bigger role changes how you spend your time, give feedback, and show up for your team.
Explore Leadership CoachingSean G.
Senior Officer
The situation: Stepped into a new senior role with expanded responsibilities and needed tools to manage direct reports effectively without burning out.
The outcome: Gained the tools to have difficult but important conversations and deliver feedback that genuinely improved his team. Left feeling empowered to advocate for himself and fully embrace his role.
Lily C.
Executive Creative Director · Condé Nast
The situation: Overseeing global teams but ready for a major career pivot, needing the confidence and tools to make it happen on her own terms.
The outcome: Learned to dream big and advocate for herself in the corporate world. Landed every major interview she targeted, and exited her role with complete support. "I feel like a totally different person now."
Jeanely L.
Office Manager
The situation: Wanted to improve her public speaking, how she structured her thinking, and her overall leadership presence.
The outcome: Through role-playing real HR scenarios, she learned to trust herself. Left with significantly more confidence in her leadership abilities and her capacity to manage her team.
Ida K.
Director · Blue Cross Blue Shield
The situation: Started a new role with significantly more scope and people management responsibilities. Needed tangible support with time management, stress, and leading a larger team.
The outcome: Over six months, gained practical tools for managing people, time, and organization. Left with concrete strategies she could apply immediately and a coach who offered genuine support when it mattered most.
"Sami has been extremely helpful offering tangible advice in dealing with people, time management, and organization. She is a great listener, offering support when I needed it most."
Joanne T.
Senior Director · Private Banking
The situation: Feeling completely lost and unfulfilled at work. A senior leader who had stopped recognizing her own wins and was struggling to move beyond stress and self-criticism.
The outcome: Gained tools to work within herself and channel her best self. Learned to stop being so hard on herself and to recognize and own her successes. Found the confidence to move outside her comfort zone.
"She has provided me with tools to help me understand how to work within myself to be a more confident person. She always reminds me of my wins and successes. I am so grateful for her."
Tricia N.
Vice President · Fortune 100 Healthcare Organization
The situation: Upon her promotion from Senior Director to Vice President at a Fortune 100 healthcare organization, Tricia engaged Sami to support her transition into a broader, more visible leadership role. Externally excelling, internally struggling with confidence, presence, and whether she truly belonged at the table.
The outcome: She walks into rooms now fully owning her expertise, her perspective, and her worth. Her executive presence has advanced meaningfully. She communicates with clarity, influence, and purpose. Sami helped her shift priorities from shouldering the work of several leaders to empowering her teams and owning her new executive role.
"Working with Sami has been one of the most impactful professional investments I have made. By far the best and most important professional investment I have ever made. Working with Sami for six months has already changed the trajectory of my career."
From feeling stuck to making a career move
A career move starts with figuring out what you want next and how to tell your story.
Explore Career CoachingLaura C.
Artist Manager
The situation: Struggling with burnout and corporate politics.
The outcome: Broke unhealthy patterns, set firm boundaries, and found a stable job she genuinely loves.
Joanna C.
Senior Client Success Manager
The situation: Completely burned out, working 12-15 hour days, and letting her job consume her life and identity.
The outcome: Shifted her perspective entirely, established real boundaries, and branded herself as a professional separate from her company. Gained absolute clarity that she wants to pursue a CMO track.
Riley M.
Writer & Producer
The situation: Transitioning out of freelance entertainment feeling like "an embarrassed, business-illiterate 36-year-old" with no clear way forward.
The outcome: Completely rebuilt his professional image and digital presence. Left feeling 100x more confident navigating his roadmap.
Mia O.
Project Manager
The situation: Felt at a standstill and had never truly applied for a job before. She lacked the tools to put herself on the market.
The outcome: Developed clarity on what she was looking for, greatly improved her resume, created a cover letter, and set up her LinkedIn. Started getting messages from recruiters immediately.
Scott S.
Product Management
The situation: At a pivotal career moment but lacked experience marketing or selling himself professionally.
The outcome: Strengthened his resume, cover letters, and LinkedIn profile while mastering interview and networking skills. The coaching built the confidence to make his next move.
Client Voices
"I can't say enough great things about working with Sami. I came to her with an idea that had been brewing for over a year and wasn't sure where to even begin. Working with Sami since March 2021, I have already launched my business. From identifying my ideal client to my marketing strategy to finding my clients, Sami has great insight, encouragement, and strategies that make me confident in my business and myself. If you're looking for a great business coach, look no further."
"Sami's approach, techniques, and questions have helped reorient my situation in ways that are both meaningful and lucrative. She is great at calling you on the BS stories that are holding you back, energy management through mental exercises, and accountability for hard skills. If you're searching for a business coach that gets it, Sami is one to reach out to."
"Working with Sami helped me gain clarity on what my life's purpose was and how that affected my vision for my business. Without Sami's guidance I would not have been able to successfully pivot my business model. Sami helped me find who I really am and to feel proud of who I'm working to become."
"Sami helped me clarify my path forward and gave me the support, tools, and guidance to grow. I would not be where I am now if it weren't for Sami."
"Before Sami, I was struggling with getting an overall vision for my company. She showed me how important it is to have a concrete plan and how to implement it. With Sami's help I now time block and plan for every part of my business. She really helped bring out my best potential."
"Sami is smart, consistent, and assertive but friendly. Her ability to tap into my brain, help me develop ideas, and create new approaches to solve complex business issues was fantastic. She carries an unyielding sense of optimism which is so necessary when you're experiencing self-doubt. I highly recommend her to any business owner struggling to connect the dots."
"Sami is a unique talent especially when it comes to career development. Her method has transformed me: my outlook, my approach, my confidence, in only a few short months. I've appreciated her positivity and honesty. Sami is simply the best. It has been a privilege to work with her. Everyone should be so lucky."
"Sami has been my business and life coach for the past few years. She kept me accountable, helped me expand my personal goals, and grew my business. If you are a busy professional looking to grow your business, making a career transition, or just looking for balance. I highly recommend working with Sami."
"I started working with Sami about 6 months after I launched my business. She taught me how to package my services, which gave me more confidence talking to ideal potential clients and helped me scale to the next level."
"Working with Sami has been invaluable. I was feeling stuck and trapped in a lot of excuses and limiting beliefs. She helped me launch my business and gain new clients. I could have never done this without Sami."
"Sami's program is very well rounded. It isn't all just business talk. She cares about personal issues, self-care, and making sure her clients are happy in all aspects of life. I feel more confident in sales calls and have noticed a real improvement in my time management."
"Sami provided me with the tools and exercises necessary to take my business vision and turn it into a reality. I cannot recommend her more highly."
"It's rare that you come across standout talent like Sami. Her coaching method is not only incredibly motivational, but she has this great ability to break down a challenge into smaller parts and identify the focal points to deliver results."
From LinkedIn and Google
What collaborators and workshop attendees say
"I've had the pleasure of collaborating with Sami for the past four years on career and professional development programming for UCLA's alumni community. She is a true professional who brings both deep expertise and a genuine passion for helping others succeed. Her ability to connect with diverse groups, tailor advice, and foster growth has been invaluable to our alumni network."
"Sami has done an incredible job with her corporate workshops at our firm. Her innovative approach to coaching was a natural fit for our group, and she was able to efficiently deliver a ton of great content in an hour-long session. We will certainly be having her back."
"Her coaching method is not only incredibly motivational, but she has this great ability to break down a challenge into smaller parts and identify the focal points to deliver results. It is always accountability coaching, with follow-up action items. Standout talent."
"I attended Sami's leadership workshop in London and left feeling so inspired and clear. Equal parts strategy and soul. Her ability to create a safe, engaging space for reflecting on values while delivering tactical methods for meeting goals was remarkable. Highly recommend for team trainings and leadership offsites."
"I attended Sami's leadership workshop in London and left feeling more grounded and supported. The tools and insights were incredibly practical, but what stood out most was her ability to spark deep connection and real reflection. I'd absolutely recommend her to anyone looking to grow personally and professionally."
"The UCLA 'Reclaim Your Time' webinar included reflection questions that helped me see bigger themes and gaps in my career goals. When I met with Sami one-on-one, her energy remained exactly the same. She helped me reassess career goals through a new perspective, all within 30 minutes."
