Sami Toussi
 
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Hi, I’m Sami!

I am an entrepreneur, business consultant, and life strategist. I’m here to help you achieve your business and life goals by focusing your strengths and passions into strategy and action.

Scroll down to read my story and learn more about how I can help you!

 

 


 
 

As a little girl…

…As a little girl, I always knew I was meant to do something meaningful to help others. But as I grew older, I felt pressured to follow a safer path—earning good grades, being a “go-getter,” and adhering to all the rules. I became the "good girl," seeking validation by pleasing everyone around me, often at the expense of my own happiness.

At 25 years old…

…By 25, I had landed a career in a prestigious, male-dominated field in the corporate sector. Before I knew it, I was living as an expat in Dubai, making six figures, managing a large team, leading board meetings, and traveling the world. From the outside, it seemed like I had everything together. But deep down, I knew I wasn’t living my true purpose.

Despite feeling unhappy…

…Despite my unhappiness, I stayed in my unfulfilling job, constantly seeking external approval. I measured my worth by comparing myself to others, always asking, "Am I earning enough?" "What do people think of me?" "Will my family approve of this choice?"

I came to the realization…

…It was then that I realized my life wasn’t truly mine. I had spent the past decade immersed in personal growth—reading books, taking psychology courses, listening to podcasts, and studying human behavior. I was fascinated by what made people “successful,” yet my own version of success felt hollow and unfulfilling. 

I finally broke when…

…The tipping point came when these internal doubts began to take a toll on my physical and mental health. I knew it was time for a change. I decided to redefine success on my own terms, not based on society’s expectations. And so, I pressed pause on my story, ready to begin a new chapter.

 
 
 

I changed my definition of “success” and channeled my passion, education, and skills into something that brought me, and the people I now serve, purpose. 

 

 

About My Programs

 
 

Through my own entrepreneurial journey, I’ve discovered that creating your ideal reality begins with taking action. This allows you to fully embrace the present, rather than clinging to the past or worrying about the future. Just as I did for myself, I’m here to help you shift your mindset—transforming work into playful experimentation, viewing projects as exciting adventures, and seeing failures as valuable lessons.

I’ll guide you in breaking free from limiting beliefs, empowering you to create from a place of love and inspiration rather than fear. Together, we’ll unlock your true potential and help you design a life and business that truly reflects your desires and purpose.

 

 
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Rooted in Empathy

Positive psychology is at the core of my coaching strategy, allowing me to approach every challenge with both compassion and analytical precision. As a first-generation American, I’ve learned how to connect with people from diverse backgrounds. My experience as a female leader in a male-dominated industry has also inspired me to support women in building confidence and resilience, particularly in the professional world. My goal is simple: to help all my clients shift their mindset from “I’m not ready for this” to “I can do this” using the powerful psychology of motivation.

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Focused on Real Results

With over 10,000 hours of experience as a Business and Life Strategist, I’ve successfully guided clients through career transitions, helped them land their dream jobs, launch entrepreneurial ventures, write books, overcome fears of public speaking, improve personal relationships, and much more. I rely on scientifically backed techniques to eliminate distractions and create clear, actionable plans. From planning to execution, I ensure my clients are set up for measurable success, providing the structure and guidance they need to achieve their goals.

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Licensed & Certified

My academic journey began with a BA in International Development from UCLA, followed by Board Certification in Life & Business Coaching from the renowned Tony Robbins Strategic Interventionist School and Executive Coach Training Program, CCF. Over the years, I’ve accumulated more than 10,000 hours of coaching experience and led over 70 workshops worldwide, utilizing my signature RPP (Reflecting, Planning, Prioritizing) Method. My commitment to obtaining the best coaching education has enabled me to develop proven strategies that empower my clients to gain clarity and take decisive action.

 

CERTIFICATIONS & DEGREES:

 
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