Coach Academy: Build Your Six-Figure Coaching Business
Certified life coach? Launch your coaching business with expert support, a custom website, a social media plan, and a copy of my book, The Success Coach to guide your journey.
1. Find Clarity
We’ll help you define your 1–5 year vision, align it with your values, and map out SMART goals to bring it to life.
You’ll get clear on your ideal coaching business, shift limiting beliefs around pricing, and practice breakthrough techniques through role-play sessions. This step is so you feel confident stepping into your role as a coach.
2. Develop Your Strategy
Next, we take the step to define your niche, ideal client, and brand message to build a business that stands out. From there, we’ll craft your signature offer, set up your pricing, and develop your marketing strategy, both online and offline.
You’ll also learn how to streamline your systems so your coaching practice runs with clarity, confidence, and efficiency.
3. Maximize Your Profits
Learn how to deliver transformational results while working smarter, not harder. In this phase, we’ll streamline your offers, refine your delivery model, and introduce sales techniques that help you enroll high-end clients with confidence and authenticity.
The goal? To grow your income, increase your impact, and build a coaching business that supports the lifestyle you truly want.
4. Get Toussi Certified
Gain access to the exact tools, templates, and frameworks I’ve used to help hundreds of coaches launch thriving businesses. You’ll be trained in exclusive Toussi methodologies, from coaching templates and business plans to marketing strategies and client systems — all backed by my book The Success Coach.
I’ll be by your side as your advisor and co-founder, keeping you focused, supported, and on track.
“Sami walked me through every step of the process of my business: identifying my ideal client, creating a website, honing in on my motivation for the business, developing programs, and all things marketing. Our one-on-one strategy sessions helped me take a passion I always had and turn it into a business model.”
The Success Coach: How to Design, Launch + Grow Your Coaching Business
The Success Coach is your step-by-step guide to launching and growing a sustainable, profitable coaching business. Based on over a decade of real-world experience, this book cuts through the noise to show you what actually works.
🔍 With 27 actionable lessons, you’ll learn how to:
🌟Attract aligned clients and generate consistent income
🌟Structure your offers, pricing, and niche
🌟Deliver impactful sessions from start to finish
🌟Build your brand and grow through social media collaborations
🌟Set boundaries, streamline operations, and scale with confidence
🌟Turn great clients into repeat customers and referral partners
🌟How to confidently close without feeling salesy
🌟Protect your business with basic legal and financial systems (contracts, invoicing, tools)
…and so much more, all backed by real-world experience and The Success Coach methodology
Whether you're starting out or ready to grow, this book gives you the tools and clarity to build a business you love.
Frequently Asked Questions
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A business coach is valuable for any coach who wants to build, grow, or optimize their business. Whether you're a:
Life coach looking to attract consistent clients
Career coach building a scalable online presence
Wellness coach refining your offer and pricing model
Spiritual coach struggling with visibility and outreach
Executive coach managing a growing team or expanding corporate services
Working with a business coach for coaches gives you access to tailored strategies, mindset support, and proven systems to elevate your brand and income.
Even if you're just starting out, a business coach can help you avoid common pitfalls and start strong with a clear roadmap.
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The time it takes to see results from a business coach depends on several factors: your current business stage, how consistently you take action, and the complexity of your goals.
New coaches often start seeing clarity and traction in the first 1–3 months: things like booking discovery calls, refining their niche, or launching a website.
Established coaches may experience deeper transformations over 6–12 months, such as scaling to group programs, hiring team members, or automating key processes.
A results-driven business coaching program will set milestones, so you always know what you're working toward and can measure real progress over time.
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Many coaches get stuck in the cycle of doing everything themselves—marketing, sales, admin, client delivery—and it leads to burnout. A business coach helps you reclaim your time and energy by teaching you to:
Prioritize high-impact tasks
Implement efficient systems and automations
Delegate or outsource time-consuming work
Set boundaries with clients and your schedule
Structure your offers for a better lifestyle fit
The goal isn’t just a successful business; it’s a business that supports the life you want. With the right business coach, work-life balance becomes a strategic priority, not just a dream.
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Yes! Sales are the backbone of any coaching business, and a business coach will help you master them in an authentic, confidence-driven way. This includes:
Crafting a compelling value proposition
Hosting discovery or strategy sessions that convert
Communicating benefits instead of just features
Overcoming objections without pressure
Closing sales with confidence and integrity
The best part? You’ll learn to sell in a way that feels natural—not "salesy"—so that clients say yes because they genuinely see the value you bring.
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Progress tracking is a core part of a results-driven business coaching experience. You’ll work together to set measurable, realistic goals during your early sessions. From there, your business coach will help you track:
Number of new client inquiries or leads
Monthly revenue and profitability
Website traffic and conversions
Social media engagement or growth
Time spent on high vs. low-impact tasks
Funnel performance or program success rates
Progress is typically reviewed weekly or monthly, depending on your plan, and adjusted as needed. You’ll always know where you stand and what to optimize next.
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A business coach focuses specifically on helping you grow your business, increase revenue, and improve operational efficiency. While mindset may be a part of the conversation, the focus is on:
Strategy
Systems
Marketing
Sales
Branding
Client experience
In contrast, a life coach or mindset coach may help you explore emotional blocks, habits, or personal goals, but without the tactical support required to build a thriving coaching business.
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Not at all. Many coaches work with a business coach at the beginning of their journey to build a strong foundation from day one. In fact, hiring a business coach early on can help you:
Avoid common beginner mistakes
Validate your niche and offer
Design a business model that aligns with your lifestyle
Get your first paying clients faster
Build confidence in your pricing and messaging
Whether you’re brand new or already have momentum, a business coach can meet you where you are and help you reach your next level.
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Not all business coaches are the same, and it’s important to choose someone who understands the coaching industry specifically. Look for a business coach who:
Has real-world experience working with coaches
Offers a structured, step-by-step process
Customizes their approach based on your goals
Provides accountability and honest feedback
Helps with both the strategic and emotional sides of business growth
Has testimonials or case studies from past coaching clients
It’s not only about credentials, but about alignment, values, and whether you trust them to guide your journey.